
In the hospitality and wellness sectors, it is often the small details that leave a lasting impression. High-quality terry products play a crucial role in providing your guests with a luxurious and appealing experience. They significantly contribute to the overall guest experience and serve as a promise of quality. Here, we explain why investing in premium terry products is worthwhile and how to effectively integrate these textiles into your hotel and spa facilities.
Why are high-quality terry products important?
Alongside bed linen, terry products are among the most frequently used textiles in hotels and spas. Due to their direct contact with the skin, they create an immediate impression on your guests. A soft, absorbent shower towel or a cosy bathrobe acts as a hallmark of your establishment and can significantly enhance a guest’s stay. Conversely, thin, rough towels or those showing visible signs of wear can send a negative message.
Key qualities of high-quality terry products:
- Comfort: They feel soft and pleasant on the skin.
- Absorbency: High-quality products quickly and effectively absorb moisture.
- Durability: Good-quality textiles remain robust and long-lasting, even with frequent use and washing.
- Aesthetic & Style: Colour and design play a major role in the perceived quality.
We are happy to cater to your aesthetic preferences by weaving or embroidering your logo or motif onto hand towels, bath towels, or bathrobes. This helps create a high-quality environment where guests feel truly comfortable.
Which terry products should you choose?
Essential terry products for hotels and spas include:
- Hand towels and shower towels: These everyday essentials form the foundation of guest care. Towels for hotel use should be particularly absorbent and durable.
- Bath towels & sauna towels: In wellness areas and spas, large-format bath and sauna towels are indispensable. Their generous size offers ample comfort on loungers or in saunas.
- Bathrobes: A high-quality bathrobe gives guests a sense of comfort and luxury. Whether classic with a hood, kimono-style, or shawl-collar, the bathrobe should be soft, easy to care for, and available in multiple sizes to meet all requirements.
- Bath mats: To prevent guests from stepping onto cold tiled floors, a soft bath mat is essential. Coordinated with your hotel’s usual décor, it can make a real difference.
In wellness areas, face cloths or guest towels can also be used, for example, for hot or cold compresses.

How to find high-quality hotel textiles
To ensure that your towels and other terry products meet your guests’ high expectations, consider these key factors:
- Material quality: This influences not only the skin feel but also the care requirements and durability. Opt for 100% cotton or a cotton blend. Always check the care instructions to ensure the products retain their colour and shape after frequent washing at high temperatures.
- Fabric weight: Hotel hand and shower towels should have a minimum weight of 500 g/m?. If you are looking for particularly thick and luxurious terry products, 600 g/m? or more is ideal.
- Design & colour: The choice of colour should complement your establishment’s décor – white is not always necessary. Beige or grey can look elegant, or perhaps bolder colours align better with your brand’s aesthetic. Feel free to consult us to find the perfect shade. Custom embroidery or woven designs also add a personalised touch.
Uses of towels & more in hotels
Beyond their traditional use in hotel rooms and wellness areas, terry products can also serve as memorable gifts for loyal guests. For example, VIP guests could receive exclusive shower towels as a welcome present. Similarly, during events, premium towels can leave a lasting impression on attendees.
Our commitment to quality
At MÖVE, we offer premium quality “Made in Germany.” At our production site in Großschönau, we focus on innovation and sustainability.
Additionally, all yarns and materials used are certified according to OEKO-Tex Standard 100, Product Class 1. This ensures that our products are suitable for sensitive skin, including that of children, babies, and allergy sufferers.
Do you have any questions or wish to customise your terry products? Our team is happy to assist you!